KILIFI NOW
Overview
We are a contemporary art and culture brand based in Kilifi Town, Kenya, highlighting modern creative expressions while staying rooted in our town's unique cultural heritage. By hosting innovative events, exhibitions, and discussions, we blend the traditional with the contemporary, offering a platform for artists, musicians, and creatives to showcase their work. Our brand seeks to explore and redefine the narrative of Kilifi through cutting-edge art and cultural experiences that resonate with both local and global audiences.
KILIFI NOW
Mission and Vision
Our mission is to elevate Kilifi’s contemporary art and cultural scene by creating platforms that foster artistic expression, dialogue, and collaboration. Our brand’s vision is to establish Kilifi as a hub for modern creativity in Kenya, where the convergence of art, culture, and innovation drives the region's cultural renaissance.
KILIFI NOW
Core Values
We are driven by creativity, community, and innovation, with a strong commitment to sustainability. These values guide our approach to curating modern artistic experiences that are authentic and impactful. We emphasize inclusivity, offering space for both established and emerging artists to share their perspectives, while promoting practices that ensure long-term cultural and environmental sustainability.
KILIFI NOW
Offerings
Our offerings revolve around contemporary art events, exhibitions, and creative discussions. Our brand hosts photography showcases, live performances, and workshops that bring together artists and audiences to explore new artistic directions. Additionally, we produce and sells art-inspired merchandise, photography prints, and collaborate with creatives to develop projects that reflect the current cultural landscape of Kilifi and the Kenyan coast.
KILIFI NOW
Target Audience
We appeal to a diverse audience that includes art lovers, contemporary culture enthusiasts, and creatives seeking inspiration. We attract local and international tourists, and global followers who are drawn to the intersection of modern art, music, and cultural narratives, providing them with fresh, cutting-edge experiences in Kilifi’s vibrant creative scene.
KILIFI NOW
Brand Positioning
We have positioned ourselves as a leader in contemporary art and culture on the Kenyan coast, offering an innovative platform for artists to present bold new works and engage with modern cultural themes. We are known for pushing boundaries and creating events that challenge traditional narratives, making us a key player in reshaping Kilifi’s image as a contemporary art destination.
KILIFI NOW
Monetization Strategy
We generate revenue through ticketed contemporary art events, sales of modern photography prints and merchandise, and curated workshops that focus on artistic skill development. We also collaborate with art institutions, cultural organizations, and sponsors, securing funding for large-scale projects and creative partnerships.
KILIFI NOW
Long-Term Goals
Our long-term goal is to establish ourselves as a contemporary art powerhouse in East Africa by expanding our event lineup, forging international partnerships, and creating a permanent gallery space for modern art exhibitions. Our brand also aims to develop a digital archive showcasing the work of contemporary artists from Kilifi and beyond, while maintaining a focus on sustainability, ensuring that our creative ventures contribute positively to the local and global art community.